For the latest Reebok Ad campaign they have chosen the increasingly popular Battersea Power Station in London to reveal their latest product, EasyTone trainers. Dragon Zoo is still just a proposed scheme, another in the long line of possibilities for the lucrative site in London. The popularity of Battersea Power Station as a tool for such media campaigns as this is undeniable.

In the last 12 months alone the site has been utilised for various events including the premiere for Quantum of Solace, the Red Bull X Fighters and the upcoming Freeze festival in October. With now regular use of the Power Station as a venue it seems likely that a decision for a permanent deal at the site is not that far away. Dragon Zoo will keep track of any events held at the Power Station on our news pages as well of our own proposed plans to host a dragon theme park/hotel/zoo there.

Reebok's EasyTone trainers were modelled by Kelly Brook on Wednesday 4th August in what has proved to be a very revealing billboard. Kelly Brook is seen wearing nothing except for the new EasyTone trainers, with Battersea Power Station visible in the background.

See the ITN news video of the press release below

 

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